ABOUT
YOKEEMO
A Game Born From Hope
It was born in one of life's hardest moments.
Our co-founder Michelle had just been diagnosed with cancer. Six rounds of chemotherapy lay ahead. Like so many people facing treatment for the first time, she was overwhelmed with fear, uncertainty, and questions that no one could truly answer.
"I'm terrified. I don't know what to expect. I know I should stay positive, but the dark thoughts keep winning. Everything about chemotherapy scares me... but it's the only path I have. I want to live. I have so much to live for."
During Michelle's very first chemotherapy treatment, her husband and YoKeemo co-founder, Carlo Pablo, found himself unable to look away from the IV bag. Mesmerized by every drop slowly making its way toward Michelle, he quietly began talking to the medicine itself.
"Please work."
He watched each drop as if it carried its own mission as if every one was a tiny warrior entering the battle to save the person he loved most.
That moment sparked a question.
What if every drop of chemotherapy wasn't just medicine? What if it became a hero? What if treatment could be transformed from something terrifying into an adventure where hope, courage, and healing had faces, names, and stories?
From that question, YoKeemo was born.
Not simply as a game, but as a new way to experience one of life's hardest journeys. A world where fear is met with imagination, where every treatment becomes a battle worth fighting, and where patients are reminded that they are never fighting alone.
MEET THE TEAM
Chief Executive Officer / CoFounder
Michelle Pablo
Michelle was born and raised in Southern California. She has over 20 years of retail management experience and thrives when working on a team. Her strength is her ability to anticipate others' needs. In 2025 she was diagnosed with Ovarian Cancer and has since beat it. Her goal is to take her experience and use it to help other women overcome cancer and live a long and healthy life.
Chief Creative Officer / CoFounder
Carlo Pablo
Carlo is a dedicated husband and self proclaimed “keeper of the light.” When his wife Michelle was diagnosed with Ovarian Cancer his world took a horrible turn. Carlo decided to educate himself on all the possible treatments and ways to keep Michelle alive. Together, along with their Love and Support Team, they remained strong and beat the disease. Carlo realized there are cancer patients that unfortunately endure chemotherapy alone. He knew he wanted to help them somehow. With that need to help others, the idea of YoKeemo was born.
Chief Technology Officer / CoFounder
Macalister Bali
Macalister is an entrepreneur, business strategist, technology leader, and author, passionate about building companies that make a meaningful difference. As Co-Founder of YoKeemo, his mission is deeply personal. After losing his father and other family members to cancer, he was inspired to create a platform that provides comfort, connection, and hope for patients and their loved ones. Macalister believes technology should do more than solve problems it should bring people together, reduce isolation, and remind everyone facing cancer that they are never alone.